Professional Logo Design Melbourne
4 Things to Consider Before You Choose a Melbourne Logo Designer.
Your logo communicates the essence of your business. First impressions matter in this visually-driven world. Your logo is the key to capturing attention and communicating your brand’s core values. It’s a defining visual symbol that identifies your business.
Successful logo design goes beyond just creating a graphic. A logo becomes the face of your brand, a visual shorthand that people recognise instantly. Your logo represents your brand’s reputation, promise, and quality. It combines strategy and storytelling to evoke emotions needed to build recognition, rapport, and loyalty towards your business.
With so much power held in a logo, there are some key things to consider before creating your iconic symbol.
1. Find a Professional Logo Designer
Working with a professional logo designer is an essential first step because they will create something that makes your brand stand out in every facet, from your web design to social media.
Why is this important? A versatile graphic designer has the skills to create a logo that effectively communicates your brand identity in a way that is true to your brand.
Some designers specialise in a particular aesthetic and may prefer to design exclusively for lifestyle brands, or FMCG, for example. So it’s important to consider if a designer’s style and your industry are a good match. However, cheaper ‘fast food’ style logo design companies can offer quick one-size-fits-all logo options.
With a professional logo designer:
- you’ll achieve a high-quality outcome,
- you’ll have confidence that your logo is informed by a strong brand identity, and
- your logo design will be backed by research and strategy.
When comparing logo designers, look to see if they are versatile. Check out their portfolio and ask yourself, do you see variation between designs? And more importantly, do the styles they have created resonate with you?
2. Choose a Design Package
Once you’ve shortlisted your logo design studio or agency, consider the best option to suit your design project goals. Design studios will often offer a standard design package that usually includes:
1. The presentation of 3-4 custom logo design options
2. The design of essential stationery items such as business cards and letterheads
3. The delivery of the chosen logo in all workable formats for both in-house use and external professional use
Any additional design items beyond their basic or standard offerings can be custom quoted. For example, if you require other graphic design items such as:
- email signature design,
- social media icon templates,
- email newsletter templates
These and similar items can be included in a bespoke package to suit your requirements.
3. Getting Started on Logo Design
You have considered your options, gathered your quotes, and selected your professional logo designer. Now it’s time to dive into the logo design process.
Remember, creating a quality logo isn’t an overnight exercise. Professional graphic studios and agencies will include research and strategy in their logo design services.
It’s the graphic designer’s job to establish the following from you before getting started on your logo development:
1. Target audience
Who is your business serving? What are their thoughts and pain points? How do they live? What are their likes and dislikes? Understanding who your target audience is, informs a design that resonates with them.
2. Brand position
How is your brand perceived, and how is it different to your competitors in the eyes of your customer or client? Brand position is how you establish your business’s unique value proposition in the minds of your target market.
3. Brand identity
What are your brand values, personality, mission, and vision? These underpin the foundation of a logo that accurately represents the essence of who you are, what you do, and why.
4. Design objectives
What are the specific goals that you have when it comes to your logo design? We will discuss your desired message, style, tone, colour palette, and any elements to include or avoid. Aligning your preferences with the design direction ensures the graphics reflect your vision.
4. What to Expect in the Process
Utilising all their insights, strategy, and research, your graphic designer will present logo design options for your selection. This process may include feedback rounds to ensure you are 100% happy with your chosen design.
The final result should be a logo that embodies both your company’s history and its vision. Your logo will visually represent and encapsulate the brand’s unique identity. It should convey the right message that resonates with the intended audience. Finally, your logo should give your business the positioning and confidence to move forward as a leader in your industry, or as a brand to be reckoned with in your field.
When your design package is developed and finalised, a professional designer will have a visual identity system in place during the off-boarding period. All artwork, including logo versions for internal and external use, should be handed over to you in organised files upon receipt of final payment.
The Style Guide
There should also be a basic style guide which can be built upon over time, as your business expands its collateral. Having a proper visual identity system ensures everyone is on the same page regarding the rules of your logo usage.
All staff members must have access to the most up-to-date versions of logos within the business (we recommend using hyperlinks within a central document so that staff always have the correct versions of logo files).
Engaging with a professional graphic designer gives your business the best chance of success. Not only will we deliver a standout logo that stands the test of time, but we also manage your designs in a way that sets you up for future efficiencies.
We hope that by understanding the logo design process, you’ll be better equipped to start your journey towards building a successful brand.
Whether you are a small business with big dreams or an established brand ready to reach soaring new heights, doing business in Australia or globally – let our talented and passionate graphic designers craft you a logo design in Melbourne – the home of great design.
We’d love to learn more about your business and set you up for success.