Branding
Brand Design Melbourne
Branding is the process of giving meaning to a business, by creating and shaping its identity in a person’s mind. A brand is in essence, a person’s gut feeling about a specific product or company.
If a product or service is what you sell, then the brand is the perceived image of the product or service you sell. And branding is the strategy behind creating that image.
That’s where we come into the picture: at the beginning stages of brand creation.
Our talented team of Melbourne graphic designers will work with you to develop a strong brand image that attracts loyal customers.
Create a brand with us.
Our Brand Design Services
+ Brand Strategy
Your brand’s DNA starts here. Before you can express your brand effectively through visuals, you firstly need to know who you really are what your brand is trying to say. We deep dive into your target audience, brand offer, unique positioning, features and benefits, personality, values, mission, vision, promise and essence. Through these we uncover why your business should matter to those you want to attract. Then we commence the creative work with these solid foundations.
+ Brand Identity
Drawing on our deep understanding of your brand and its story, we conceptualise and create the visible elements of your brand. These include elements such as colour, design, and brand assets that shape its identity in the mind of your customer.
+ Logo Design
We develop the logotype and brandmarks that set your business apart. These become instantly recognisable assets to your product or organisation. We ensure the best designer is chosen for your brand’s unique aesthetic, so everything is in alignment to your brand DNA.
+ Brand Development
The process of improving your brand’s overall image and reputation is a strategic minefield that requires refining, testing, and building upon your brand strategy. We understand how to strengthen your position in the market and connect with your customers through distinctive brand development, including communication pieces, brochures, advertising, website, and style guides. We’re also experienced in rebranding – talk to us about a brand refresh for your organisation or business.
+ Style Guide Creation
Consistency is key when it comes to managing a successful brand. We create style guides that detail your brand guidelines for design – from logo usage, font, colours, and visual applications. Our style guides provide uniformity of your graphic elements and ensure your brand integrity is upheld and communicated to your team.
Branding Portfolio
