Rebrand for a Not-for-Profit – the new logo by Christie Davis Design

Animal-Free Science Advocacy

Re-branding

Our studio had the honour of re-branding AFSA – a small not-for-profit organisation fighting against cruelty towards animals in the scientific space.

In designing a new visual identity and brand roll-out across both print and digital platforms, our focus was on creating a strong association with the animals at risk and evoking a powerful sense of emotion and empathy.

Deliverables

+ Logo design
+ Brand development
+ Publication design
+ Website homepage design

Rebrand for a Not-for-Profit – colour palette
Rebrand for a Not-for-Profit – image style and applications
Rebrand for a Not-for-Profit – posters
Rebrand for a Not-for-Profit – report covers
Rebrand for a Not-for-Profit – report cover and inside spread