Trade and Logistics
Branding
We delivered a comprehensive branding program for Deep Sur, an international trade and logistics company. This included the development of brand identity and strategy, copywriting, style guide, PowerPoint template design, and website design.
The creative concept adopts a progressive visual approach, designed to capture emotion and meaning within the imagery. Photographs of people are interwoven with metaphorical visuals that express ideas such as joy, freedom, connection, and movement. A grounded, earthy colour palette establishes stability and trust, while a carefully calibrated orange accent introduces contrast, energy, and visual vitality.