Re-branding
Animal-Free Science Advocacy
Our studio was honoured to lead the rebrand of AFSA, a small not-for-profit organisation dedicated to opposing cruelty toward animals within the scientific community.
In developing the new visual identity and implementing the brand across print and digital platforms, our focus was to create a strong connection to the animals at risk while evoking a clear sense of emotion, empathy, and advocacy.
Deliverables
